7 Clothing Brands That Always Sell Well on eBay and Poshmark

Not all clothing brands are created equal when it comes to resale. Some sit in your closet for months. Others sell within days of listing — sometimes within hours.

If you're thrifting for resale, you want to focus on brands that buyers are actively searching for. These seven brands consistently sell well on eBay and Poshmark, and they're all brands you can realistically find at thrift stores.

1. Lululemon

Lululemon is the holy grail for clothing resellers. Their leggings, sports bras, and jackets have an incredibly loyal customer base, and many buyers specifically search for secondhand Lulu because the retail prices are so high.

Related: 10 Items You Should Always Buy at Thrift Stores (High Resale Value)

Why it sells:

• Extremely strong brand loyalty — people who wear Lulu won't switch to anything else
• High retail prices ($98-$128 for leggings) make secondhand a bargain
• Quality holds up well even after years of use

Average resale price: $25 to $65 per item, depending on style and condition. Popular styles like the Align leggings and Define jacket go for the most.

Related: How to Price Thrifted Items for Maximum Profit

Best platform: Poshmark. Lululemon is one of the top-searched brands on the entire platform. eBay works well too, especially for men's items.

Thrifting tip: Always check the size dot inside the pocket of leggings or the rip tag inside the waistband. Buyers want to know the exact size and style name, and the size dot number lets you look that up.

2. Nike

Nike is the most recognizable sportswear brand in the world, and it sells like crazy on both eBay and Poshmark. The range is huge — everything from sneakers to hoodies to vintage tees.

Why it sells:

• Universal brand recognition
• Massive product range means there's something for every buyer
• Vintage Nike (80s and 90s) has exploded in popularity

Average resale price: $15 to $50 for clothing, $30 to $100+ for sneakers. Vintage and rare pieces can go much higher.

Best platform: eBay for sneakers and vintage items. Poshmark for everyday athletic wear like Dri-FIT tops and leggings.

Thrifting tip: Don't skip the Nike basics. Even a clean Nike hoodie in a popular color can sell for $20 to $30. And always check the shoe section — Nike sneakers are one of the most searched categories on eBay.

3. Patagonia

Patagonia has a cult following. Their customers care about sustainability, quality, and the outdoors — and they're willing to pay well for secondhand pieces.

Why it sells:

• Strong brand values attract loyal, repeat buyers
• Outdoor gear holds its value better than almost any other category
• Fleece jackets, vests, and pullovers are in demand year-round

Average resale price: $30 to $80 per item. The classic Better Sweater and Retro-X fleece regularly sell at the higher end.

Best platform: eBay. Patagonia does very well on eBay, especially for jackets, fleeces, and technical gear. Poshmark is good too, but eBay reaches more outdoor enthusiasts.

Thrifting tip: Check the men's section for Patagonia — it shows up there more often than in women's. Also look for Patagonia bags and hats. They sell surprisingly well.

4. Free People

Free People has that boho, slightly vintage aesthetic that a lot of buyers love. Their pieces are unique enough that people specifically search for the brand, and many styles hold their value really well.

Why it sells:

• Distinctive style that's hard to replicate with fast fashion
• High retail prices ($68-$200+ for tops and dresses) create strong resale demand
• Seasonal pieces like sweaters and dresses sell fast

Average resale price: $20 to $55 per item. Dresses and sweaters tend to bring the highest prices. FP Movement (their athletic line) also does well.

Best platform: Poshmark, hands down. Free People is one of the most popular brands on Poshmark. The audience skews female and fashion-forward, which is a perfect match.

Thrifting tip: Free People tags often say "Free People" in small text with a larger style name. Don't confuse it with their parent company's other brands. Also look for their "We The Free" sub-label — it sells just as well.

5. Anthropologie

Anthropologie's clothing is known for interesting prints, quality fabrics, and details you won't find at regular mall stores. That uniqueness translates directly into resale value.

Why it sells:

• Unique prints and designs that buyers can't find elsewhere
• Quality construction — these pieces feel expensive because they are
• The Anthropologie customer base skews slightly older and has more spending power

Average resale price: $20 to $50 per item. Dresses, blouses with unique details, and their Pilcro denim line do especially well.

Best platform: Poshmark. Anthropologie and Poshmark have very similar customer demographics. eBay works well for home goods from Anthropologie too.

Thrifting tip: Anthropologie carries many sub-brands (Pilcro, Maeve, Moth, Saturday Sunday, Dolan). Learn to recognize these names on tags because they won't always say "Anthropologie" on the label. When you list them, include both the sub-brand and "Anthropologie" in your title.

6. Levi's

Levi's have been a resale staple for years and they're not slowing down. From vintage 501s to modern styles, there's a buyer for almost every pair.

Why it sells:

• Iconic American brand with global demand
• Vintage Levi's (especially 501, 505, and 550) have a massive collector market
• Denim trends keep cycling — mom jeans, bootcut, straight leg — and Levi's has them all

Average resale price: $20 to $60 for most pairs. True vintage (pre-1990s) with the right details can go for $80 to $200+.

Best platform: eBay for vintage pairs and men's jeans. Poshmark for women's styles and trendy fits.

Thrifting tip: Learn to read Levi's tags. The style number (501, 505, 550, etc.), the cut, and the tag details (orange tab, capital E, red tab) all affect value. Vintage pairs with a capital "E" on the red tab are the most valuable.

7. The North Face

The North Face sells well year-round, but especially from September through March. Their puffer jackets, fleeces, and rain shells are always in demand.

Why it sells:

• Trusted brand for quality outerwear
• High retail prices make secondhand attractive to buyers
• The Nuptse puffer jacket has become a fashion icon, not just outdoor gear

Average resale price: $30 to $80 per item. Puffer jackets, Denali fleeces, and Gore-Tex shells bring the highest prices.

Best platform: eBay. The North Face does great on eBay, especially for jackets and outerwear. Poshmark is also solid, particularly for women's styles.

Thrifting tip: North Face shows up at thrift stores more often than you'd think. Check both the men's and women's coat sections. Even well-worn fleeces sell for $20+ if they're clean and functional. And always grab the Nuptse if you see it — those sell fast at any price point.

Start Listing These Brands Everywhere

When you find these brands at the thrift store, you want them in front of as many buyers as possible. That means listing on multiple platforms — eBay, Poshmark, Mercari, Depop, and more.

Sound like a lot of work? It doesn't have to be. List Perfectly lets you create one listing and crosspost it everywhere with just a few clicks. More platforms means more visibility, which means faster sales.

You Might Also Like

• 10 Items You Should Always Buy at Thrift Stores (High Resale Value)
• How to Price Thrifted Items for Maximum Profit
• 5 Best Sites to Sell Clothes Online and How to Do It
• Best Platforms to Sell Vintage Clothing Online

Try it out with code THRIFT30 to save on your plan. Once you're crosslisting these high-demand brands across five or six platforms, you'll see the difference in your sales right away.